by Jeffrey Eberting, D.M.D., M.S.
I am sure that many of you have seen the advertisement campaign that the American Association of Orthodontists has been running on television over the past few years. “My Life, My Smile, My Orthodontist” is a consumer awareness program which aims to educate the public about the benefits of orthodontic treatment. So why all the hubbub? Why is it so important for us to have perfect smiles? Dentistry aims to promote and preserve healthy teeth and gums – we get this. Toothaches are no fun. Premature tooth loss due to gum disease is no spring stroll through the park. But straight teeth – what’s the big deal? Is a perfect smile THAT important? Read more →